About.

The Heart is King is a clothing brand for those that always follow their heart, constantly chasing dreams.

Limit 100 - Each item is limited to only 100 being created.

Evil Eye - designed to protect the wearer from evil and ward off the evil that has been directed at them.

Rabbit - Celtic tribes believed rabbits spent so much time underground they could communicate with gods and spirits so, naturally, wearing a rabbit would be lucky.

Heart w/ Crown - for those following dreams from the heart.